Gap insisted the new logo was a "a more contemporary, modern expression."

Gap insisted the new logo was a “a more contemporary, modern expression.” – Gap Scraps New Logo After Just One Week – Gap (GPS) is reinstating its familiar blue box logo, just one week after unveiling a new logo to great fanfare.

The new logo showed the word “Gap” on a white background with a small blue box jutting out of it. Customers and market players reacted with almost universal contempt.

https://i0.wp.com/o.aolcdn.com/dims-global/dims3/BLOG/resize/186x/quality/90/http://www.blogcdn.com/www.dailyfinance.com/media/2010/10/gaplogo240.jpg


One commenter on Gap’s Facebook page said the logo looked “like a child made it.”


Gap insisted the new logo was a “a more contemporary, modern expression.”


Now, Gap is scrapping the modern and going back to the tried and tested.


“All roads were leading us back to the blue box, so we’ve made the decision not to use the new logo on gap.com any further,” Gap said in a statement.


The clothing retailer aggravated hostility to the new logo when it asked the public to suggest new designs.

The only problem was the company gave no guarantee it would pay for any suggestions it liked.

“We are clear that we did not go about this in the right way,” Gap said. “This wasn’t the right project at the right time for crowd sourcing.” ( dailyfinance.com )

Tauhid, lifestyle, beautiful, enjoy, life, succeed, luxurious, good, money, find, paying, spectacle, life, investment, pregnancy, files, compatibility, love, live, blogs

Tinggalkan Balasan

Isikan data di bawah atau klik salah satu ikon untuk log in:

Logo WordPress.com

You are commenting using your WordPress.com account. Logout / Ubah )

Gambar Twitter

You are commenting using your Twitter account. Logout / Ubah )

Foto Facebook

You are commenting using your Facebook account. Logout / Ubah )

Foto Google+

You are commenting using your Google+ account. Logout / Ubah )

Connecting to %s

%d blogger menyukai ini: